MEET THE TEAM
Nick Byom - Owner/Coach
Nick holds a Master’s in Exercise Science, Bachelor’s in Chemistry, and has been learning, coaching, and practicing fitness for the past 20 years. His experiences as an all-American collegiate high jumper, physique champion, high school and college track coach, personal trainer, gym manager, and firefighter/fire training instructor have led him to start his true passion project: Strength Academy. A gym where coaches and members don’t just train, but teach and learn.
Emily E - Operations Manager
Emily grew up in Washburn, WI and graduated from UW-River Falls in 2022 with a degree in Exercise and Sports Science. She played sports year-round growing up, from peewee soccer to college club soccer. It wasn’t until my first year of college that she became more active in the gym. She quickly realized she wanted a career in the fitness space. This role lets her merge her passion for health and wellness with her desire to create a welcoming, successful environment for all members—from their first class to their 500th!
Matraca C -
Director of Training and Development
Matraca is from Rice, MN and went to school at the University of Wisconsin - River Falls for exercise and sports science. She ran track as a sprinter up until her early years at UWRF. She wants exercise to be fun and something for everyone to look forward to every day! Matraca is also our head body comp coach.
Alex V - Coach
Alex is originally from Houston, MN. He attended the University of Wisconsin - River Falls, where he studied Exercise and Sports Science and competed as a decathlete on the track and field team doing just about every event. With a lifelong background in sports and fitness, Alex is passionate about helping others feel confident, strong, and comfortable in their own skin. Whether you’re looking to build strength, improve performance, or simply live a healthier lifestyle, he’s here to guide and support you every step of the way.
Taylor H- Coach
Taylor is a Health and Physical Education major at UW-River Falls, originally from Osseo, Wisconsin. With experience coaching JV and middle school girls’ basketball, she’s passionate about fitness, wellness, and helping others build lasting habits. She believes health is more than just appearance or performance—it’s about creating a sustainable lifestyle that promotes confidence, energy, and strength. Her goal is to inspire purposeful movement and balance in every wellness journey.
Stetler H - Media Manager
Stetler was born and raised in Las Vegas, Nevada and he graduated from the University of Wisconsin - River Falls with a marketing communications degree. He utilizes his photography, video production and graphic design experience to build our online presence. He has recently done video work for UWRF athletics, Kare 11 News and other surrounding businesses.